If you want to make sure your traffic and paid advertising efforts are working out, you need to have a system in place to measure actual results. One of the easiest and most effective ways to accomplish this is by placing a conversion tracking pixel on your confirmation page. This way you can see what traffic is generating leads and from where. The better tracking you have for this, the better campaign optimization and ROI options you can move forward with. Another tip is to start playing around with landing pages and split testing with new demographic targeting options. With all of these metrics and conversion tracking in place, there is no reason for you to have no idea how your advertising and paid marketing is converting. - Zac Johnson, Blogger
Brian, I’ve drunk your Kool aid! Thank you for honesty and transparency – it really gives me hope. Quick question: I am beyond passionate about a niche (UFOs, extraterrestrials, free energy) and know in my bones that an authority site is a long term opportunity. The problem today is that not many products are attached to this niche and so it becomes a subscriber / info product play. However, after 25+ years as an entrepreneur with a financial background and marketing MBA, am I Internet naive to believe that my passion and creativity will win profitability in the end? The target audience is highly passionate too. Feedback?
Using something called “vehicle wrapping” companies can put adverts on your car and remove them without damaging the paintwork. If you’re happy to drive around with a few ads on your car then you’ll be glad to know companies like Comm-motion (edit – sadly Comm-motion has since closed) will pay you to do just that. You can earn over £200 a month however the amount you earn will depend on how many ads your willing to put on your car, the more you put on the more money you’ll earn. They’ll generally be willing to put ads on cars of all shapes and sizes but they’ll most likely require your vehicle to be fairly new and in good condition.
Hey Welhilm, from your comment I assume you mean you’d like to help companies promote their brands on social media channels, such as Facebook, Twitter & Instagram? There’s certainly a lot of money to be made in this area, but you should also be aware that there’s a lot of competition so you would need to really have a unique selling point to make yourself stand out. An easy way to find companies to reach out too would be to simply search local companies in your area & then check to see if they already have a presence on social media – if they don’t then you could reach out and offer them your help, for a charge. Hope that helps.
Whilst this one might sound daft, if you have car parking space or driveway that you don’t use then you’ll be glad to hear that there’s people who will actually pay good money to rent it out – especially if you live in a built up area. Websites like YourParkingSpace make it easy to list & your space will be showcased to a whole load of people looking for a place to park ready to rent.
If there’s a subject that you’re an expert on then you can make money by offering private coaching through services like Clarity. Rates vary, but for the average 30 minute session you could typically expect to earn around $50 – you’re in charge of your own rate and you can set it accordingly. Once you’ve joined clarity they’ll make sure that people looking for advice can find you & all you need to do is wait for the calls to come in.
Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea – speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.
If it is a confusing keyword phrase like Drawing Blood, link to the other meaning and mention that in the first paragraph. "This article is about drawing blood in graphic novels. Phlebotomy is drawing blood for medical tests or donations - here's the other page on "Drawing Blood." Then link to the phlebotomy page in that. By redirecting confused people you leave them a good impression and they might stop to read your article if they also like doing comics art!
27. Sponsored/paid posts – Many blogs publish sponsored and paid posts. Sponsored posts are basically just posts about a specific brand, product or service. A company will pay you to publish an article about it. It’s similar with other paid posts as well. Your basically selling the spot for the article on your site. If you decide to take this route, you’ll want to build your traffic before you will get many offers.
Landing pages are another free source of traffic to your website. These are pages specific to your offers, such as for redeeming a discount code, downloading a free guide, or starting a free trial. They contain the details users need in order to move forward and convert, and focus on one specific call to action, making it more likely to happen. Because landing pages are so specific, you can get very targeted in your messaging, increasing the traffic coming to those pages.
In a very crowded, noisy space – entrepreneurs and small business owners with a ton of “experts and influencers.” How do I get “above the noise?” I have built up a great brand and, I think, some great content based on a boatload of practical, real-life experience. I also have some products and services that I’m trying to sell, but I remain, “all dressed up, with no place to go.” Thoughts?
There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.
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