Great article as always. My wife is about to start a business about teaching (mainly) Mums how to film and edit little movies of their loved ones for posterity (www.lovethelittlethings.com launching soon). We have always struggled with thinking of and targeting relevant keywords because keywords like ‘videography’ and ‘family movies’ don’t really some up what she is about. Your article ties in with other learnings we have come across where we obviously need to reach out to right people and get them to share to get her product out there because purely focusing on keywords I don’t think will get us anywhere.
If you browse website marketplaces such as Flippa you’ll find a lot of sites for sale, but you’ll also find some webmasters who are just looking to sell a percentage of their website to raise funds so that they can improve it and grow. It doesn’t come without risks, but the sellers provide historical traffic & revenue information so you can generally make well informed decisions as to which websites look like they’re going to be a good investment. If you manage to get a few good earning sites under your belt it can be a really nice income, especially as a silent partner.
How To Create A Successful YouTube Channel