If you want to make sure your traffic and paid advertising efforts are working out, you need to have a system in place to measure actual results. One of the easiest and most effective ways to accomplish this is by placing a conversion tracking pixel on your confirmation page. This way you can see what traffic is generating leads and from where. The better tracking you have for this, the better campaign optimization and ROI options you can move forward with. Another tip is to start playing around with landing pages and split testing with new demographic targeting options. With all of these metrics and conversion tracking in place, there is no reason for you to have no idea how your advertising and paid marketing is converting. - Zac Johnson, Blogger
Brian, great post as always! Question: Do you consider authority sites (industry portals) a form of “influencer marketing?” e.g. guest blogging, etc? In some niches there are not so many individuals who are influencers (outside of journalists) but there are sites that those in the industry respect. I am in the digital video space and for me one site is actually a magazine that is building a very strong digital presence. Thanks, keep up the good work!
You can set up a website, gradually build up the content (articles, videos, podcasts, etc.), then eventually monetize the site through advertising, affiliate marketing, or even the direct sale of specific products or services. Even better, you can generally find whatever services and technical assistance you need online and free of charge. Later on, when your site develops a reliable cash flow, you can begin working with paid providers who can take your blog to the next level.
Why? Today, we're faced with a plethora of disinformation and misinformation, crafted and concocted by clever minds looking more to extract money from you than help you to earn it. That latest "proven traffic system" that you just plopped down $997 for isn't going to bring you the results you expected. That new video series by the latest raving internet marketer on how you can drive "unlimited" traffic to your website? Nope. That isn't going to work either.
Firstly, a disclaimer – don’t spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant subreddit, submit your content, then watch the traffic pour in.
Real estate can be a very profitable investment opportunity, but many people don’t know how or where to start. It’s also common for aspiring real estate investors to be scared off of the idea because of the upfront capital requirements. While it’s true that you do need some money to make money from real estate, technology has made it easier for investors to get up and running without much startup capital.
Getting traffic to your site is only half the battle. Getting them to convert or turn into revenue is a whole different beast. We've found two methods to be extremely effective. The first is A/B testing to ensure that we're making continual improvements to our campaigns and our landing pages. The data that you'll get back during A/B tests will help drive your site optimization towards more positive outcomes. The second is conversion rate optimization (CRO). The goal of CRO is to increase conversions on your site, which may include updates to the UX, the content, the design or the overall workflow. Utilizing CRO and A/B testing can dramatically improve your conversion results on your site or campaign. - Joel Mathew, Fortress Consulting
Hi Justin, thanks for your comment. Adsense can certainly be very lucrative – and it provides a very easy solution for webmasters to be able to make money from their websites. I’m afraid though I’m not to keen on the sound of the binary options – I mean of course it’s great to hear that you’re making money from them but believe me that’s very rare – and it’s also very unstable. At the end of the day when you strip it down binary options is basically just a gamble, there are no real trends to it it’s just pot luck. If I was you I’d personally look into building something more stable – maybe try increasing the popularity of your website to boost that Adsense income? HOW TO START AN ONLINE BOUTIQUE IN LESS THAN 30 DAYS