Not all potential customers are sales-ready when they visit your site. To capture the most value, offer content that reflects different degrees of interest. For example, if your clients are enterprises that require a substantial amount of education upfront, you may want to use a blog post that addresses a big trend to capture leads who haven’t identified a need for your solution. Offer a use case document to capture prospects who want to grasp the scope of your solution better or use a case study to attract in-market buyers who are actively evaluating their options. It’s equally important to create lead nurturing campaigns with customized content for the various stages identified in order to move leads through the sales funnel and ultimately convert them into paying customers. - Sean Hinton, SkyHive
Hi, my name is Dimitrios and I am responsible for Crave Culinaire’s digital marketing. I would like to drive more traffic to Crave’s blog. Since Crave Culinaire is the only catering company who provides molecular cuisine, I thought about craving a blog post about that. The influencers in this niche have great success in utilizing recipes on their blogs. I will share some recipes of Brian Roland, owner and head chef of Crave Culinaire.
22. Advertising – This is definitely the most old-school way of earning money with a blog. It’s also starting to become the least common way. You can sell advertising spots directly on your site or you can sign up with a company like Google AdSense or Media.net. Either way, you won’t see a whole lot of money from ads until your views are well into the thousands each day.
People want to speak their minds and weigh in on subjects they feel passionately about, so building a community into your site is a great way to start a conversation and increase traffic to your website. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. Don’t forget to manage your community to ensure that minimum standards of decorum are met, however.
I love your post. I keep coming back because you always have great content I can use in my business as well as share. Since I own my own Digital Marketing company I guess you would be one of THE influencers in Internet Marketing field. I just started my business and because most influencers on twitter are talking about Content Marketing, that is what I have been writing about. But my site is only about a month old so I will just stay consistent in my writing. I’m also in the process of changing my navigation bar so be know how to get to what they want faster. Which would be “what is SEO”, etc. Thanks and would love any advice you can give me.
Using sites like CrowdCube you can browse and invest in either established businesses or businesses that you think might become the next big thing. It’s free to join & anybody can sign up & invest. It’s up to you to decide exactly how much you’d like to invest from as little as £10 and you can create a diversified portfolio by investing in as many businesses as you like.
You can also market your ebook on your own website or blog, particularly if the site gets good traffic. Still, another method is affiliate marketing. You can offer to pay sites related to your ebook a percentage of the sale price – say, anywhere between 20% and 50% – for them to post an ad or linked article for your book on their site. This could enable you to market your ebook on multiple platforms for greater market exposure.
Google re-targeting ads are a terrific way to get more traffic to your website. But not just any traffic. Re-targeting ads focus on people who've already visited your site and have left for whatever reason without completing a sale. This involves the usage of a conversion pixel for purchases and it's a great way to reach people who've already been to your site and aggressively market to them on Google's search engine shortly after they've left.
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